Air pollution is one of the main enemies of the skin, especially for those living in urban environments. Smog, fine dust, smoke, and toxic substances settle on the skin every day, accelerating skin aging and promoting dehydration, impurities, and loss of radiance. Protecting the skin from pollution is therefore essential to keep it healthy, balanced, and glowing over time.
Why pollution damages the skin
Pollution particles penetrate the pores and generate oxidative stress, weakening the skin’s natural barrier. This process can result in a dull and grey-looking complexion, the premature appearance of wrinkles and fine lines, an increase in blemishes and inflammation, as well as greater sensitivity and dryness.
Daily cleansing: the first line of defense
Thorough cleansing, both morning and evening, is essential to remove impurities and pollution residues. It is important to choose gentle yet effective cleansers that purify the skin without disrupting its hydrolipidic film. Evening cleansing, in particular, helps eliminate everything the skin has accumulated throughout the day.
Strengthening the skin barrier
Well-hydrated skin is stronger and more resilient. Using moisturisers and serums helps reinforce the skin’s natural barrier, making it less permeable to external aggressors. Ingredients such as hyaluronic acid, ceramides, and niacinamide are especially effective in maintaining elasticity and protection.
Antioxidants: essential allies
Products rich in antioxidants counteract the effects of free radicals caused by pollution. Vitamin C, vitamin E, polyphenols, and botanical extracts help prevent premature aging while keeping the skin brighter and more even-toned.
Sun protection, even in the city
Sun protection is often associated only with beach days, but UV rays significantly amplify the harmful effects of pollution. Applying a daily SPF, even in urban environments, is one of the most effective ways to protect the skin and preserve its long-term health.
Professional treatments and lifestyle
Professional facial treatments help detoxify the skin, improve oxygenation, and restore balance. Lifestyle choices also play a key role: drinking plenty of water, eating a diet rich in fruits and vegetables, and reducing stress all contribute to stronger, healthier skin.
In conclusion
Protecting the skin from pollution means taking care of it every day through small, consistent habits. A targeted skincare routine, suitable products, and regular professional treatments help counteract the harmful effects of urban environments, keeping the skin healthy, radiant, and protected over time.

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